Felix Neureuther Foundation launches Instagram channel

The Felix Neureuther Foundation has launched an official Instagram channel to expand its reach and mission. Former slalom star Felix Neureuther and his father, Christian Neureuther, introduced the digital project through a video aimed at promoting health and physical activity among children and adolescents.

The foundation intends to use the platform to share content from its ‘Beweg dich schlau!’ program and other initiatives. By utilizing social media, the Neureuthers aim to encourage more young people to engage in sports and outdoor activities on a much larger scale than traditional linear methods allowed.