Female entrepreneurs gather in Presidente Prudente for business networking event

The 8th edition of the Café com Negócios event took place at Espaço Seribelli in Presidente Prudente, focusing on female entrepreneurship. Organized by entrepreneur Camila Pretelli, the gathering brought together 36 women from the local region for a session dedicated to networking and professional development.

Journalist Carla Moreno, from TV Fronteira, delivered a keynote lecture titled “The importance of communicating the value of your own story.” Moreno emphasized that personal narratives serve as strategic differentiators in a competitive market. She argued that entrepreneurs should communicate their motivations and life experiences to build deeper connections with clients, stating, “People connected to you are your most loyal customers.”

During her presentation, Moreno shared a personal insight regarding her own professional background. She noted that while her formal resume showed long-term tenure at a single company, her actual skill set was much broader. She encouraged participants to recognize and communicate the diverse experiences that shape their professional trajectories beyond formal documentation.