Female-led businesses expand in Ecuador and Argentina

KORA ACTIVE, an Ecuadorian fitness brand founded in 2025 by entrepreneur and coach Esther, focuses on providing high-quality athletic wear designed specifically for the local market. The brand aims to combine international premium fabrics with local production to offer functional and aesthetic clothing that avoids the high costs and shipping delays of imported brands. Beyond apparel, KORA has established the Club KORA community and a podcast to support women's fitness and mental well-being.

In Argentina, Albertina is a design brand founded in 2020 by Ileana and her daughter Lucila. Originally conceived during the pandemic to connect the pair while living in different cities, the business has evolved from selling yarns to creating specialized accessories for knitting, embroidery, and sewing. Their product line includes cases, bags, and project organizers characterized by a vintage aesthetic. The brand plans to expand its collections through 2027 and participates in various regional textile festivals.