Fendi launches new Baguette campaign featuring Ren Meguro

Luxury brand Fendi has launched a new campaign for its iconic Baguette bag, featuring brand ambassador Ren Meguro. The campaign highlights the bag's legacy of craftsmanship and self-expression through a series of videos and visual content.

As part of the 2026-27 Autumn/Winter collection, Chief Creative Officer Maria Grazia Chiuri has reinterpreted the icon with the new ‘Baguette 26424’. The name pays homage to the original 1997 model code. The updated design features a softer structure and dual straps to accommodate diverse styles, ranging from black leather to intricate multi-color embroidery and beadwork.

The campaign features a global cast including Ren Meguro, MINA, Song Yuqi, Bang Chan, Iris Law, Emma D’Arcy, Sarah Jessica Parker, and Jessica Alba. The brand continues to celebrate the long-standing connection between the Baguette bag and Sarah Jessica Parker, famously associated with her character Carrie Bradshaw.