Ferragamo announces 2026 holiday campaign starring Kris Jenner

Ferragamo has announced its 2026 holiday campaign, titled ‘The Joy of Loving,’ featuring Kris Jenner in the role of a director. The cinematic campaign utilizes documentary-style interviews and screen tests to explore themes of family, including real-life siblings, partners, and chosen families.

The campaign serves as a tribute to the brand’s heritage and founder Salvatore Ferragamo, who was known as the ‘Shoemaker to the Stars’ for his work with Hollywood icons. Creative director Maximilian Davis noted that the collection is designed with the concept of multigenerational use in mind, emphasizing pieces that can be passed down through families.

Featured participants in the campaign include the Womack Sisters, model Paloma Elsesser and her brother Sage, actress Joan Chen and her daughter Audrey Hui, and the band Bar Italia. The campaign was directed by Clara Cullen and photographed by Ilya Lipkin.