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[CULTURE] · Spain, Italy · 7 sources

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Ferran Torres named ambassador for Intimissimi IUMAN

Spanish footballer Ferran Torres has been named the global ambassador for IUMAN Intimissimi, the men’s underwear line of the Italian brand Intimissimi. The 26-year-old Paris Saint-Germain striker, who gained significant international fame after scoring the decisive goal for Spain in the 2026 World Cup final against Argentina, is leveraging his media profile to expand his presence in the fashion industry.

The advertising campaign, set in a locker room environment, features Torres in various underwear models while incorporating elements of his professional life, such as juggling a football and using a jump rope. The promotional materials also showcase the athlete’s tattoos, including large wings and various inscriptions. This partnership follows his previous commercial work with Under Armour and earlier collaborations with Intimissimi’s swimwear line.

Entities

Argentina · Ferran Torres · Intimissimi · Paris Saint-Germain · Spain