Ferrari launches 10‑car American Grand Tour limited edition Purosangue

Ferrari announced a highly exclusive series of ten Purosangue SUVs called the American Grand Tour Atelier Collection. Each vehicle is uniquely styled to reflect iconic U.S. landscapes and historic roadways, with themes such as The Coast, The Mountains, The Great Plains, The Forests, The Sand and road‑inspired models like Switchback, Overlook and Straight Away. The cars feature bespoke paint colours, interior leathers and trim developed by Ferrari’s Atelier program, but no mechanical changes.

The collection is intended solely for the United States, Ferrari’s largest market, which contributed roughly a quarter of the brand’s global sales in the previous year. Production is limited to one unit per design, making each car a one‑off. Prices will exceed those of the standard Purosangue, though exact figures were not disclosed. The launch underscores Ferrari’s strategy to deepen its appeal to American customers through extreme personalization.