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[BUSINESS] · Italy, China · 16 sources

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Ferrari Luce electric supercar sells out its 2026 production run in two months

Ferrari unveiled its first fully electric model, the Luce, in May 2026 at Maranello. The four‑door, five‑seat supercar is priced at about €550,000, delivers 1,050 hp from four electric motors, and offers a 122 kWh battery with roughly 530 km of range.

The company set an initial 2026 production target of just under 500 units, including a limited batch of 88 cars for the Chinese market. Within two months the entire allocation was sold, meeting the sales goal by July. Demand was driven largely by wealthy Chinese buyers, with additional interest from U.S. technology entrepreneurs. First deliveries are scheduled for October 2026.

Ferrari plans to sell around 2,500 Luce units by 2030 – about 600 per year – aiming for electric models to represent roughly five percent of its total output and for one‑fifth of all Ferraris to be electric by that date. The rapid sell‑out occurred despite early criticism of the car’s design, which had caused an initial share‑price dip of over 8 %. In the second quarter of 2026 the company reported net revenue of €1.94 billion, up 8 % year‑on‑year.

Entities

Benedetto Vigna · China · Ferrari · Ferrari Luce · Ferrari N.V. · Luca di Montezemolo · Luce · Maranello · Silicon Valley

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