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Ferrero Group to acquire U.S. wellness brand Purely Elizabeth
Ferrero Group has signed an agreement to acquire Purely Elizabeth, a U.S.-based wellness brand specializing in granola, oatmeal, and cereals. The Boulder, Colorado-based company, founded in 2009, has more than doubled its sales over the last two years and recently expanded into the protein segment.
This acquisition is part of Ferrero’s strategy to expand its presence in the North American breakfast market and the 'better-for-you' food segment. The move follows Ferrero’s $3.1 billion acquisition of WK Kellogg Co.
Purely Elizabeth is expected to operate as a standalone entity within the Ferrero portfolio, with founder and CEO Elizabeth Stein remaining in her current role. Ferrero intends to support the brand’s growth through increased product innovation, expanded distribution, and enhanced operational capabilities.
Entities
Elizabeth Stein · Ferrero Group · Giovanni Ferrero · Purely Elizabeth · WK Kellogg Co
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The acquisition follows Ferrero's $3.1 billion purchase of WK Kellogg Co. businessnewsweek.in · www.fooddive.com · www.soldionline.it
- [● 2 SOURCES] Purely Elizabeth is based in Boulder, Colorado and was founded in 2009. businessnewsweek.in · www.soldionline.it
- [○ 1 SOURCE] Founder and CEO Elizabeth Stein will continue in her role at Purely Elizabeth. www.fooddive.com
- [● 2 SOURCES] Purely Elizabeth has more than doubled its sales in the past two years. businessnewsweek.in · www.soldionline.it
- [○ 1 SOURCE] Purely Elizabeth will continue to operate as a standalone entity within the Ferrero portfolio. www.fooddive.com
- [● 3 SOURCES] Ferrero Group has signed an agreement to acquire the U.S. wellness brand Purely Elizabeth. businessnewsweek.in · www.fooddive.com · www.soldionline.it