Ferrero launches FULFIL protein bars in Romania

Ferrero has officially launched its FULFIL brand in Romania, introducing a vitaminized protein bar to the local market. The product launch is part of the expansion of Ferrero’s ‘Better For You’ portfolio.

To support the market entry, the company has established a strategic partnership with Olympic, world, and European swimming champion David Popovici, who will serve as the brand ambassador. The marketing campaign is centered around the communication platform ‘Proteina bună, bună’ (Good protein, good).