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[CULTURE] · Spain · 3 sources

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Ferrero Rocher launches 13th edition of 'Juntos Brillamos Más' competition

Ferrero Rocher has launched the 13th edition of its 'Juntos Brillamos Más' initiative, which features 34 participating municipalities across Spain. In this edition, two towns from each autonomous community compete in a regional duel to represent their region in the national phase.

A key change for this year is that the decision-making power rests entirely with the public. Citizens, visitors, and locals can vote via the official Ferrero Rocher website to choose their regional representative. The voting period lasts two weeks and concludes on November 8 at 23:59.

The competition follows a four-phase structure:

1. Regional Duel: The 17 regional winners will be announced on November 9. 2. National Selection: The five most voted towns nationwide will be announced on November 30. 3. Finalists: Two finalists will be selected on December 7. 4. Grand Final: The winner, who will receive the company's emblematic Christmas lighting, will be announced on December 14.

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Ferrero Ibérica · Ferrero Rocher · Franco Martino · Spain

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