Festa do Peão de Barretos to participate in GAFFF 2026

The Festa do Peão de Barretos will participate in the 2026 Global Agribusiness Festival (GAFFF) on October 1 and 2 at Nubank Parque in São Paulo. The festival, organized by DATAGRO, aims to connect the agribusiness sector with innovation, technology, and entertainment.

During the event, Pedro Muzeti, cultural director of Os Independentes, will join a panel titled ‘Agro em Movimento: Esporte, Paixão e Negócios’ to discuss the economic impact and results of the 71st Festa do Peão. That edition recorded approximately 1 million visitors and an estimated direct economic movement of R$ 742 million.

The GAFFF program also includes the ‘Cavalgada do Bem’ horse parade and cultural presentations. The festival expects to host around 35,000 people and 330 speakers from over 20 countries, with an anticipated business generation exceeding R$ 2.2 billion.