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[BUSINESS] · Italy, Poland, Germany · 2 sources

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Festina unveils new Boyfriend and Chrono Bike watch collections

Swiss‑origin watchmaker Festina announced two new product lines. The Boyfriend collection features seven unisex quartz chronographs with 37.5 mm stainless‑steel cases, 10 ATM water resistance and a palette ranging from mint green to fuchsia. Designed for a sport‑chic aesthetic, the models retain a common architecture while offering distinct dial colours and a versatile strap.

The Chrono Bike line targets cyclists with oversized 46.57 mm steel cases, bold colour schemes and interchangeable straps, including rubber options. The watches were showcased at the Inhorgenta fair in Munich and emphasize robust construction for active use.

Both collections underline Festina's strategy of merging contemporary design with functional sport‑watch characteristics.

Entities

Boyfriend collection · Chrono Bike collection · Festina