Festival El Dorado announces 2026 Marketers Accelerator Programme

Festival El Dorado has announced the 2026 edition of its Marketers Accelerator Programme (MAP), an executive academy designed for marketing leaders. The program will be held on September 30 and October 1 in Anapoima, Cundinamarca, featuring global leaders such as Luiz Sanches (Kimberly-Clark), Andrés Ordóñez (McCann), Ben Curtis (Unilever), and Tom Elliston (LOLA Madrid).

The academy aims to address the evolving responsibilities of marketing executives, focusing on brand building, technology, culture, and business transformation. The curriculum addresses challenges such as budget constraints and the need to balance creativity with measurable ROI, noting that creative effectiveness can significantly impact campaign success.

Additionally, the LATAM Media Leaders Summit 2026 is taking place in Lima, bringing together various media industry leaders to discuss regional trends and leadership.