Festival Jajanan Bango 2026 held at GBK Jakarta

The Festival Jajanan Bango (FJB) 2026, themed ‘Culinary Culture Playground’, took place on October 24–25, 2026, at Hutan Kota Gelora Bung Karno (GBK) in Jakarta. The event featured over 50 culinary creations designed to blend traditional Indonesian flavors with modern innovation.

Aligned with the brand purpose ‘There’s More to Taste’, the festival aimed to encourage Millennials and Gen Z to view sweet soy sauce (kecap manis) as a creative medium rather than just a traditional ingredient. Nuning Wahyuningsih, Head of Marketing Foods for Unilever Indonesia, stated that the goal is to build a perception of soy sauce as a relevant tool for modern culinary experimentation.

The event responds to consumer trends where food serves as a form of self-expression and lifestyle. According to Jakpat survey data, 77 percent of Millennials and Gen Z still prefer Indonesian food, though they seek more creative and modern presentations.