Festival MADA concludes in Natal with 40,000 attendees

The 28th edition of the Festival MADA (Música Alimento da Alma) concluded at the Arena das Dunas in Natal, Rio Grande do Norte. The two-day event, held on October 16 and 17, attracted approximately 40,000 attendees.

The festival featured a diverse lineup of over 30 musical acts spanning genres such as samba, rap, pop, reggae, and electronic music. Notable performers included Zeca Pagodinho, Marina Sena, Emicida, BaianaSystem, and Gaby Amarantos. The event was broadcast across several Brazilian states via TV Globo, Inter TV, and Globoplay.

Economically, the festival generated approximately 1,300 direct and indirect jobs, impacting sectors including tourism, hospitality, transportation, and food services. The event organizers highlighted its role in strengthening the local creative economy and consolidating Natal as a major destination for large-scale musical events.