FIAP 2026 Announces Jury Panel for Announcements Discipline

The Ibero‑American Creativity Festival (FIAP) has disclosed the third group of jurors for the Announcements (publicidad) discipline in its 2026 edition. The panel will be led by President Luis Madruga Enríquez, Chief Creative Officer at VML LATAM & Mexico.

Jurors include María Fernanda Ledesma Padilla (Marketing Manager, Honda Motor, Argentina), José María Bezanilla (Creative Director, Coca‑Cola LATAM, Mexico), Lucía Presencio Ortiz (Senior Art Director, Samy, Spain), Diana Anaya (Senior Manager, Culture & Inclusive Marketing, Pernod Ricard, United States), Juan Ernesto Serrano Balgenorth (Director of Marketing, PR & Customer Experience, Volvo Car, Mexico), Claudia Mori (Marketing Manager, Niubiz, Peru) and Wilfredo García (Partner & Vice‑President Creative, Goodman, Venezuela). The jurors will evaluate finalist pieces and award gold, silver and bronze honors.