Fiat achieves highest monthly sales in Brazil since 2014

Fiat achieved its highest monthly registration volume in Brazil since December 2014, recording 53,587 vehicle registrations in September. This performance placed the brand nearly 11,000 units ahead of its closest competitor.

The Fiat Strada remains the most popular vehicle in the country, with 16,001 units registered. This marks the fourth time the pickup has surpassed the 16,000-unit milestone since its launch in 1998. Other high-performing models included the Argo (8,603 units), the Pulse (7,150 units), and the Mobi (6,395 units), all of which ranked among the top ten best-selling vehicles for the month.

In addition to passenger cars, Fiat showed strength in the commercial and SUV segments. The Pulse recorded its highest monthly sales since its 2021 launch. Furthermore, the combined sales of the Strada, Toro, and Titano reached 21,811 units, representing a 49.6% segment share. The brand also leads the van segment with 2,902 units sold.