Fiat launches Brazil sales campaign amid shifting SUV market trends

Fiat has launched its ‘Setembro Turbinado’ campaign in Brazil, offering discounts across its entire lineup of pickups, hatchbacks, and SUVs. Key offers include a discount of over R$ 43,000 on the Titano Ranch Turbodiesel for rural producers and businesses, and special pricing on the Strada, which remains a top-selling model. The brand is also promoting the Pulse, claiming it is the cheapest automatic SUV in the country.

In terms of market performance, August sales data from Fenabrave shows significant activity in the SUV segment. The Volkswagen Tera led the SUV category with 10,338 units sold, followed by the Hyundai Creta with 7,354 units. The Volkswagen Tera is noted for its variety of engine options and safety features, while the Creta continues its long-standing presence in the Brazilian market.