Fiat launches new vehicle promotions in Italy

Fiat has introduced new promotional offers for its vehicle lineup in Italy for September 2026.

The Grande Panda Turbo 100 POP model is being offered with a promotional price of 14,950 euros through a financing plan. This includes a 2,550 euro down payment followed by 35 monthly installments of 129 euros. Due to interest rates and accessory costs, the total amount paid to own the vehicle reaches 17,971 euros.

For the Fiat 500e, the company is offering discounts of up to 3,950 euros on the Pop version with a 23 kWh battery. Customers who scrap a vehicle valued up to 4,000 euros and use Stellantis Financial Services can reduce the price to 19,950 euros from a list price of 23,900 euros. This financing option requires a 6,960 euro down payment and 35 monthly installments of 199 euros, with a final balloon payment of 8,896 euros.

These promotions arrive as the Italian electric vehicle market remains relatively small, with battery electric vehicles accounting for approximately 6.4 percent of total registrations in August. The Fiat 500e ranked as the second best-selling electric model in Italy during August.