Fiat leads Brazil's clean‑mobility awards and pickup market in 2026

Fiat secured the most trophies at the 2026 Prêmio Mobilidade Limpa, winning eight categories across passenger cars, SUVs, light commercial vehicles and pickups. Models highlighted include the Mobi (entry‑level gasoline), Pulse (entry‑level SUV and mild‑hybrid), Fiorino, Scudo, Toro, Strada, and the Cronos sedan.

In the first half of 2026, Fiat also dominated Brazil’s pickup segment. The Strada recorded 83,032 units sold, while the Toro logged 25,898 units, making them the two best‑selling trucks in the country. Toyota’s Hilux placed third with 23,363 units, followed closely by Volkswagen’s Saveiro.

These achievements underscore Fiat’s strong market position in Brazil, combining high sales volumes with a focus on energy efficiency and lower emissions.