Fiat low‑cost models boost Brazil's affordable car market

Fiat's Mobi, the cheapest new‑car offering in Brazil, has been updated for the 2026 model year with a 1.0 Firefly three‑cylinder engine delivering 75 hp and 10.7 kg·m of torque. The compact hatchback now includes a seven‑inch multimedia screen, electric power steering, air‑conditioning and safety features such as ABS, front airbags, stability and traction control, but it still lacks the advanced driver‑assist systems that are becoming standard in most new Brazilian cars.

The brand’s historic low‑price model, the Uno Mille, debuted in September 1990 as Brazil's first 1.0‑liter popular car. With fuel consumption around 12 km per litre in city driving and a price that made it accessible to low‑income buyers, the Mille helped expand car ownership in the country. Production continued for over two decades, evolving through several engine and equipment upgrades until the final unit left the Betim plant in December 2013. Both the Mobi and the Uno Mille illustrate Fiat’s long‑standing strategy of providing affordable, fuel‑efficient transportation for Brazilian consumers.