Fiat marks 50 years in Brazil with new collectible miniatures series

Fiat launched the "Fiat Collection" to celebrate its 50th anniversary in Brazil, offering detailed miniatures of three iconic models – the Fiat 147, the Fiat Uno with its famous roof ladder, and the Fiat Strada pickup. The collectibles are sold through the TikTok Shop, Fiatwear and retailer Ri Happy, making Fiat the first automaker to market products on TikTok Shop in Brazil.

Buyers who purchase any miniature between 3 August and 2 October can register on the promotion site for a chance to win R$150 vouchers for Ri Happy and trips to Fiat’s factory in Minas Gerais and the company’s plant in Italy. Frederico Battaglia, head of Fiat and Abarth brands for South America, said the collection “honors the models that shaped generations and remain part of daily life for Brazilian customers.”