FICCI FRAMES 2026 to convene media leaders and creators in Mumbai

The 26th edition of FICCI FRAMES, a major convention for India’s media and entertainment industry, is scheduled to take place on September 29 and 30, 2026, at the Grand Hyatt in Mumbai. Under the theme ‘India’s Media Moment: Creating Value in an Age of Infinite Content’, the event will explore how the industry can convert vast content availability across television, streaming, film, sports, gaming, and the creator economy into sustainable value.

The convention will feature a mix of industry leaders, policymakers, and prominent creators. Key participants include FICCI President Anant Goenka, JioStar CEO Kevin Vaz, and FICCI FRAMES ambassador Ayushmann Khurrana. The lineup of actors and filmmakers includes Ajay Devgn, Rajkummar Rao, Ashutosh Gowariker, and Shoojit Sircar.

Discussions are expected to cover the evolution of storytelling and multi-screen consumption, as well as specific cinematic topics such as the Drishyam franchise and the future of Indian cinema. The event serves as a platform for senior executives from television, digital media, and streaming sectors to examine the creative and commercial forces shaping the industry.