Fidelidade launches new website to advance digital transformation

Fidelidade, the leading insurance provider in Portugal, has launched a new website as part of its omnichannel transformation and digital renewal program. The initiative aims to create a more integrated, simple, and personalized experience for customers, brokers, and partners across all touchpoints.

The new platform features an updated visual identity, more intuitive navigation, advanced simulators, and new self-service functionalities. Its technological structure is designed to provide the flexibility needed to adapt content and services to user needs and to respond quickly to evolving market demands.

According to Sérgio Carvalho, Marketing and Client Director at Fidelidade, the website materializes a strategic vision to ensure a consistent experience throughout the entire customer journey. The company, which holds a 28.1% market share in Portugal's life and non-life insurance sectors, serves 2.4 million clients domestically and over 10 million globally.