FIFA faces major financial risk as World Cup TV rights remain unsold in India and China

FIFA has not yet secured television broadcast agreements for the 2026 World Cup in the two largest markets of India and China. The failure to sell rights in these countries could prevent billions of potential viewers from watching the tournament, jeopardising a significant revenue stream for the governing body. Industry analysts warn that the lack of deals may create substantial financial strain for FIFA ahead of the event, which is scheduled to be held across North America.

The situation underscores the growing importance of emerging markets for global sports events and highlights the challenges FIFA faces in expanding its broadcast footprint beyond traditional European and American audiences.