FIFA pays 2.7 million euros to protect its and Infantino's image

FIFA Gianni Infantino social media marketing image protection marketing agency

FIFA has reportedly entered into an agreement with a London-based marketing agency to manage and protect the public image of both the organization and its president, Gianni Infantino, on social media platforms.

According to reports from The Times, the contract is valued at approximately 2.7 million euros. The agreement, which is set to run from March 2025 until December 2026, covers presence on major platforms including Instagram, Facebook, X, and LinkedIn. Beyond standard account management and post production, a core responsibility of the agency is the ‘protection of the image of FIFA and its president’ and supporting the broader goals of FIFA’s communications department.

Entities

FIFA · Gianni Infantino

Sources

Η FIFA πληρώνει 2,7 εκατ. ευρώ για την εικόνα του Ινφαντίνο στα social media - Οικονομικός Ταχυδρόμος - ot. gr [www.ot.gr]

12 days ago

Το απίστευτο ποσό που δίνει η FIFA για την… εικόνα του Ινφαντίνο στα social media! – ο Φίλαθλος [filathlos.gr]

11 days ago