FIFA World Cup 2026 sparks global product launches by Hisense and Ningbo Sincere

Ningbo Sincere Holding Group of Zhejiang, China, announced the first FIFA‑licensed pet merchandise line for the 2026 World Cup, offering plush toys, apparel, collars and other accessories featuring the tournament’s mascots. The company said it is FIFA’s inaugural global partner for pet products, aiming to tap the growing pet‑ownership market in the United States, Canada and Mexico.

Hisense, an official sponsor of the 2026 World Cup, opened a week‑long RGB MiniLED pop‑up at New York’s Hudson Yards. The activation, co‑hosted with adidas, showcased its 116‑inch and 85‑inch MiniLED TVs through interactive games, a digital mirror for virtual kit try‑ons and a colour‑mural experience. The event highlighted the brand’s "Real Game Begins with Hisense" message and linked to its role as the official VAR Review TV provider, with additional touchpoints planned in Toronto, Mexico City and other venues.