FIFA World Cup 2026 partners roll out fan experience initiatives

CSTS Enterprises and Sichuan Airlines have introduced a World Cup 2026‑themed flight service from Chengdu Tianfu International Airport to Los Angeles. The 14‑hour journey features football‑inspired cabin décor, interactive activities, official merchandise and chances to win quarter‑final match access. "We are committed to delivering world‑class sports travel experiences that go beyond just transportation," said Wenbin Wang, Head of Products at CSTS.

Hisense, in partnership with FIFA and KultureCity, is deploying mobile sensory vehicles and dedicated sensory rooms at all 16 host‑city stadiums. The initiative provides calm visual environments and quiet spaces for fans with sensory sensitivities, such as autism. "Hisense televisions present calm visual content," noted KultureCity Executive Director Uma Srivastava. The program aims to make the tournament more inclusive for families needing sensory support.