FIFA World Cup Showcases Expanding Use of AI in Football Strategy

The FIFA World Cup is the premier international men’s football tournament, held every four years and drawing a global audience of billions, featuring national teams competing for the sport’s most prestigious trophy.

Recent editions have seen elite clubs and national sides adopt advanced data and artificial‑intelligence tools for real‑time player tracking, opponent analysis, injury‑risk assessment and tactical adjustments. A senior vice‑president of sports and entertainment at SAP noted that the advantage now lies less in having the data than in turning insights into faster, more confident decisions during matches.