Fifty launches AI Audience Assistant; Dentsu debuts Meta‑integrated Creator & Trends Studio

Fifty, an audience‑technology and services firm, introduced AudienceAI Assistant, an AI‑powered conversational interface built on its proprietary “Tribes” audience layer. The tool lets marketers ask real‑time questions of their custom audiences and receive detailed insights on interests, values, behaviours, personality traits and media habits, helping shape strategy, media plans, messaging, influencer selection and campaign optimisation before committing budget.

Dentsu UK&I rolled out Creator & Trends Studio, a platform that merges Meta’s Creator Marketplace and Partnership Ads APIs with Dentsu’s own audience data. The solution offers brands a unified view of creator trends, enables rapid creator discovery, and streamlines paid activation, with early deployments reporting workflow speed‑ups of up to four times and reduced creator‑search time from hours to minutes.