FILA announces collaboration with The New Prince of Tennis

The sportswear brand FILA is collaborating with the anime series ‘The New Prince of Tennis’ to celebrate the franchise's 25th anniversary. The first phase of the collaboration features three college-style T-shirts inspired by the series' prominent schools: Seigaku, Hyotei, and Rikkai.

The T-shirts are scheduled for release on September 25, 2026, and will be available through the FILA official online store, FILA SHOP, and a FILA POP UP store at Tokyo Solamachi. To commemorate the launch, new illustrations featuring characters Ryoma Echizen, Keigo Atobe, and Seiichi Yukimura have been released. Customers purchasing a T-shirt will receive an original photo card featuring the character associated with the school design.

A second phase of the collaboration is planned for February 2027, which will include the release of themed collaboration sneakers based on volume sole designs.