Financial advisers urged to adopt AI cautiously after conference panel warns against hype

At intelliflo’s Innovate conference on 9 June, a panel of industry experts cautioned financial advisers against treating artificial intelligence as a cure‑all. Co‑founder Alan Gumy advised firms to begin with simple, problem‑focused applications such as meeting transcription, emphasizing that implementation takes time and expectations of instant productivity gains are unrealistic. Transformation director Sarah Watts added that complex tasks like drafting suitability reports often reveal hidden complexities, and advisers should build confidence in AI gradually. The speakers urged firms to experiment responsibly but avoid chasing flashy use cases.