Fini expands Hero Tubes range with two new flavors

Confectionery brand Fini has expanded its Hero Tubes product range with the introduction of two new flavors: Cotton Candy Tubes and Sour Blue Raspberry Tubes. The new products are designed to tap into consumer trends of nostalgia and intense, sour taste experiences.

The 140g packs are priced at a recommended retail price of £1.25. To assist retailers, the products are available in clip strips for high-footfall areas to encourage impulse purchases. Fini Cotton Candy Tubes are featured in promotions at selected Spar stores through September and October, while Sour Blue Raspberry Tubes are available via Unitas Wholesale members and will expand to selected Spar and Sugro members in September.

This expansion follows significant growth for Fini in the UK market. According to Circana data, the brand is among the fastest-growing sugar confectionery brands in the UK, reporting 30 per cent growth in the most recent quarter.