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[CULTURE] · Italy · 4 sources

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Italian 2003 hit 'E poi… non ti ho vista più' goes viral on TikTok

The 2003 single "E poi… non ti ho vista più" by the Italian duo 360 Gradi, best known for the 1999 hit “Sandra”, has resurfaced as a TikTok trend 23 years after its release. Showman Fiorello contributes a new feature to the track, commenting that he is delighted to hear the song back on the platform and encouraging listeners to "dance it under the sun".

The viral resurgence is expected to help the song reclaim summer popularity in Italy. The original version reached number nine on the Italian singles chart and served as the theme for the radio programme "Viva Radio 2". The TikTok-driven revival mirrors earlier cases where the platform rejuvenated older Italian songs, turning them into new internet sensations.

Industry observers note that TikTok continues to act as a powerful catalyst for rediscovering past music, giving tracks like "E poi… non ti ho vista più" renewed commercial and cultural relevance.

Entities

360 Gradi · E poi… non ti ho vista più · Fiorello · Marco Faragli · Stefano Gentili

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