First Horizon Bank signs $120M+ deal with Tennessee athletics

Tennessee football First Horizon Bank jersey patch sponsorship NCAA athletics University of Tennessee

First Horizon Bank has entered into a 10-year partnership with University of Tennessee athletics, valued at over $120 million. As part of the agreement, the Memphis-based bank will serve as the main jersey patch sponsor for several Tennessee sports programs, including football, volleyball, soccer, track and field, golf, tennis, cross country, swimming and diving, and rowing.

The deal, which was announced ahead of the team's season opener against the Furman Paladins, will change the appearance of team uniforms by adding the bank's patch. Additionally, the football team will honor Dolly Parton by featuring a sticker on the back of their helmets to recognize her impact on the Tennessee community.

Entities

First Horizon Bank · Josh Heupel · University of Tennessee

Sources

Tennessee Football Annuncia un accordo di 10 anni con First Horizon Bank [www.ilgiornaledellosport.net]

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