FirstBank launches FirstEase digital lending service in Nigeria

FirstBank has launched FirstEase, a digital lending solution designed to address the Buy Now, Pay Later (BNPL) trend in Nigeria. The service allows eligible customers, particularly salary earners, to spread repayments over time for both e-commerce purchases and everyday bill payments.

The product operates through two primary channels: FirstEase for e-commerce and FirstEase for bill payments. This allows users to manage expenses for essential items such as smartphones, laptops, televisions, and household appliances, as well as utility bills like electricity and data, through digital channels without visiting a physical bank.

FirstEase partners with various merchants and platforms, including Ringaz, Chamuze, Pointek, Webuyam, Electromall, and Uwana Energy. Additionally, a partnership with Klump provides access to aggregated merchants such as Jumia, Konga, and ShopAhome.