FIS introduces new TV graphics for ski World Cup

The International Ski Federation (FIS) has implemented a new visual identity for its television broadcasts, debuting during the season opener in Sölden. The redesign aims to modernize the sport's presentation and make it more attractive to viewers by utilizing updated graphics for athlete names, times, and rankings.

While the aesthetic shift is described as more modern, the new system has faced criticism regarding legibility and information density. The use of blue and white text with transparent backgrounds has caused visibility issues, particularly when the background shifts from white snow to darker elements like starting houses.

Additionally, viewers have noted a reduction in available information. The new graphics often replace full athlete names with four-letter abbreviations in intermediate rankings, a change that has caused confusion among fans.