EsY expands wellness brand Watashi no Kohkatsu through retail and exhibitions

EsY Inc., a Fukuoka-based wellness company, is expanding its presence for its female-focused inner care brand, Watashi no Kohkatsu. The brand, which utilizes fermented pastes made from local Fukuoka figs, will make its debut at the FOOD STYLE JAPAN 2026 Kyushu exhibition at Marine Messe Fukuoka on November 18 and 19, 2026.

Additionally, the brand is hosting its first solo pop-up store at the Iwataya Main Store in Fukuoka from November 7 to November 17, 2026. The product line focuses on women in their 40s and 50s, offering gluten-free, additive-free fermented products designed to support health through dietary habits.