Fitness Brasil Expo 2026 aims for R$ 1 billion in business

The 27th edition of the Fitness Brasil Expo is scheduled to take place from August 27 to 29 at the Transamérica Expo Center in São Paulo. The event, considered a major business hub for the fitness and wellness sector in Latin America, is expected to attract 45,000 visitors and 175 exhibitors.

Organizers estimate the event could generate approximately R$ 1 billion in business, representing a 33% increase over the previous edition. The expo will feature 120 speakers and cover 38,000 square meters of space, including seven plenary sessions and an Arena Live area for influencers and podcasts.

Technological advancements are a central theme, with companies like ABC EVO showcasing artificial intelligence solutions such as 'Workout AI' for personalized training prescriptions. Other exhibitors, including Konnen Fitness, will present new cardio and strength equipment. The event also serves as a platform for industry leaders to discuss market trends, such as the shift toward community-based wellness and the social role of fitness centers in smaller Brazilian cities.