Fitness Brasil Expo 2026 sets record attendance in São Paulo

The 27th edition of the Fitness Brasil Expo, held at the Transamérica Expo Center in São Paulo, achieved record attendance with 39,478 visitors. This represents a 13% increase compared to the 2025 edition.

For the first time, the event expanded to occupy all seven pavilions of the venue, totaling 38,000 square meters. The expanded space hosted 175 exhibitors, approximately 3,000 congress participants, and 120 speakers over the three-day period.