Fiuggi implements trademark protections and prepares for art fair

The municipality of Fiuggi has initiated a strategic administrative move to protect its name as a commercial asset. Through Resolution no. 121, the local government is registering the trademarks ‘Fiuggi Experience’ and ‘Teatro di Fiuggi’ and establishing global surveillance of the ‘FIUGGI’ brand. This protection will cover various sectors, including cosmetics, beverages, wellness, medical services, and education.

Mayor Alioska Baccarini described the decision as a political and strategic choice to ensure the city's name is not used without control. This move follows a long history of the area's fame, dating back to the 13th century when its mineral springs were already recognized for their curative properties.

In addition to these branding efforts, the city is preparing to host the first edition of ArteFiuggi 2026. Scheduled from September 11 to 13, 2026, at the Fiuggi Convention Centre, this international fair for modern and contemporary art aims to link culture with tourism. The event features various galleries and collectors and is supported by the Lazio Region and the Municipality of Fiuggi.