Fiuk partners with Magalu and Burger King following financial news

Brazilian singer Fiuk has turned his public financial difficulties into a marketing opportunity through partnerships with Magalu and Burger King. After revealing he was selling personal items like his guitar, computer, and car to manage his finances, Fiuk used humor on social media to joke about his situation, including videos jokingly seeking a job as a salesperson.

Magalu has recruited Fiuk for its ‘Influenciador Magalu’ affiliate program. Instead of selling his own belongings, he will now curate and recommend a selection of products through an official store on the Magalu marketplace to earn commissions. The campaign, managed by agency WT. AG, aims to demonstrate how individuals can use their influence to generate income without owning the products themselves.

Burger King also joined the trend with a campaign for a R$ 10 milkshake. The advertisement uses Fiuk’s viral situation to joke about family and finances, featuring him making humorous remarks about his need to sell more items.