Five Growth Strategies for Small Businesses by Bruna Lattanze and Rodrigo Danzieri

Business consultants Bruna Lattanze, co‑founder of Grupo Eleva, and Rodrigo Danzieri, partner at RDG Consultoria, outline five actions to help small and medium enterprises grow sustainably. They stress the need to understand financial indicators, stating, “When the entrepreneur understands the company’s financial indicators, they can plan better, reduce risk and make more assertive decisions.”

Key recommendations include: monitoring cash flow and margins; organizing internal processes and clearly defining responsibilities; developing leadership that can delegate and align teams; building a strategic networking network to access new opportunities; and other practices aimed at turning knowledge into actionable results. The experts emphasize that structured management, rather than isolated effort, drives predictable growth.