Flexible Packaging Association launches Brand Owner Council

The Flexible Packaging Association (FPA) has established a new Brand Owner Council to facilitate collaboration between brand owners, suppliers, converters, and policymakers. The inaugural members of the council include Kraft Heinz, PepsiCo, and Procter & Gamble.

The council aims to address industry challenges by focusing on three primary areas: advancing circularity and sustainability through design innovation, supporting consumer education regarding the environmental benefits of flexible packaging, and integrating brand owner perspectives into the association’s public policy and advocacy efforts.

FPA President and CEO Dan Felton stated that the forum is intended to drive innovation and support sustainability goals. The initiative comes as the sector faces evolving regulatory requirements and consumer expectations regarding resource efficiency and carbon footprints.