Flight Centre Global Leisure deploys AI agents for holiday planning

Flight Centre Global Leisure has deployed AI agents designed to assist travel advisors in assembling complex holiday itineraries and providing customers with instant responses to inquiries.

Chief Product Officer Wendie Lee stated that the technology helps advisors navigate a vast ecosystem of travel suppliers, allowing them to focus on adding personal expertise rather than performing the manual labor of data collection. The company reports that the implementation has led to increased sales, higher average booking values, and reduced service costs.

Flight Centre plans to expand the use of AI agents across all its leisure brands and business functions, supported by new executive appointments.