Flipz expands range with new single-serve packs and returns prize promotion

The snacking brand Flipz, owned by pladis, is expanding its product range with the launch of a new 39g single-serve milk chocolate pack. Aimed at the on-the-go and impulse shopping segments, the new portion-controlled format will roll out across convenience and wholesale channels starting in September with a recommended retail price of 95p.

Alongside this product launch, Flipz is returning with its ‘Grab a Grand’ on-pack promotion for the fourth consecutive year. Running from 1 September to 30 November, the campaign offers consumers the chance to win £1,000 each week for 12 weeks. The promotion applies to 80g and 90g formats in several flavors, including Milk Chocolate, Salted Caramel, Cinnamon Bun, and Peanut Butter.