Florall trade fair to showcase Flemish autumn horticultural products

The Florall trade fair will showcase Flemish ornamental plant and nursery products for the autumn season on August 25 at Waregem Expo. The event includes production companies and approximately ten trading and supply firms.

A seminar at the fair will feature Sally Cullimore from HTA (UK), who will discuss recent developments in negotiations between the EU and the UK regarding a sanitary and phytosanitary (SPS) agreement aimed at easing trade burdens for agricultural and horticultural products.

The exhibition will also host the Florall Awards, where a professional jury will present gold, silver, and bronze awards for new varieties and innovative sales or presentation concepts. The event is free and intended for professional horticulture audiences, including wholesalers, garden centers, and landscape contractors.