Florence Pugh named face of Max Mara’s new fragrance

Actress Florence Pugh has been named the face of Max Mara’s new fragrance, ‘Le Parfum’. In an interview conducted in Rome, Pugh discussed the collaboration and the emotional intent behind the scent.

Created by Fabrice Pellegrin and Marie Salamagne, the fragrance features notes of sandalwood, cedarwood, tuberose, vanilla, and cashmere wood. The scent is designed to evoke feelings of comfort, strength, and modern femininity. Pugh expressed that she feels deeply honored to represent the Italian fashion house.