Florianópolis promotes year-round tourism strategy in São Paulo

The Florianópolis City Hall, in partnership with Destino Floripa & Região, presented the “Floripa o Ano Inteiro” strategy in São Paulo to promote the city as a year-round destination. Led by Mayor Topázio Neto, the initiative aims to move beyond the summer season by highlighting cultural and sporting events, gastronomy, business tourism, technology, and natural attractions.

The presentation targeted the São Paulo market, as the Southeast region is a primary source of visitors for the Santa Catarina capital. Officials noted that the city is expanding investments in public security, air connectivity, and event scheduling. New hotel projects from the Vila Galé and Hilton chains were also highlighted as part of the city's growth.

According to Embratur data presented during the event, Florianópolis ranks as the third most visited Brazilian destination for international tourists, following only São Paulo and Rio de Janeiro. The Mayor also noted that the city has been recognized as the safest capital in Brazil for four consecutive years.